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Conversion Rate & Revenue Calculator
This conversion rate and revenue calculator turns three numbers every marketer already tracks — visitors, conversion rate, and average order value — into the conversions and revenue they actually produce, then works the same arithmetic backwards. Enter a revenue goal and it returns the traffic you need at a given rate, or enter visitors and conversions and it derives the exact conversion rate, so a traffic forecast and a revenue target stop being two separate guesses.
It is completely free and runs entirely in your browser. Every formula is shown beside the result, division by zero is handled instead of producing a broken figure, and nothing you type is sent to a server, logged, or stored anywhere.
2.4 for 2.4%.
🔒 Private: everything runs in your browser. Nothing you paste is uploaded.
How to use the conversion rate and revenue calculator
The result updates on every keystroke across three modes. Use Forward to project outcomes, Revenue goal to back-solve the traffic a target needs, and Find the rate to turn raw visitor and conversion counts into a percentage.
Project conversions and revenue from your traffic
In Forward mode the tool multiplies visitors by the conversion rate to give conversions, then multiplies conversions by average order value to give revenue, and divides revenue by visitors for revenue per visitor — the figure that lets two pages with different traffic be compared fairly. Add an optional cost per visitor and it also returns spend, profit, and ROAS. The conversion rate is entered as a percentage, so 2.4 means 2.4%, and the worked formula sits beneath every card so the maths can be checked or pasted into a report.
Back-solve the traffic a revenue goal requires
Revenue goal mode runs the calculation in reverse. It divides the goal by average order value to find how many conversions are required, then divides that by the conversion rate to find the visitors needed to reach the target. The visitor figure is rounded up, because a fraction of a session cannot be sent. This converts a flat revenue target into a concrete traffic objective, which is the number that actually drives a campaign budget, a content plan, or a link-building forecast rather than a vague ambition.
Derive the rate and handle the edge cases honestly
Find the rate mode divides conversions by visitors and multiplies by 100, the textbook conversion-rate formula, and reports visitors per conversion alongside it. The tool refuses to invent a number where the maths breaks: a zero-visitor input returns a clear note that the rate is undefined rather than a misleading figure, and a conversion count above the visitor count is flagged because a rate over 100% almost always signals a counting error. Add an average order value to also surface revenue and revenue per visitor from the same two inputs.
Conversion rate and revenue calculator frequently asked questions
Q1How is conversion rate calculated?
Conversion rate is conversions divided by visitors, multiplied by 100 to express it as a percentage. If 600 of 25,000 visitors convert, the rate is (600 ÷ 25,000) × 100, which is 2.4%. Use a consistent denominator: count unique sessions or visitors the same way every period, because mixing sessions with users quietly inflates or deflates the rate.
Q2How do I work out the traffic needed to hit a revenue goal?
Divide the revenue goal by your average order value to get the conversions required, then divide that by your conversion rate expressed as a decimal. For a $100,000 goal at a $68 order value and a 2.4% rate, that is about 1,471 conversions and roughly 61,275 visitors. The Revenue goal mode does this automatically and rounds the visitor figure up.
Q3What counts as a good conversion rate?
It depends entirely on the channel, offer, and intent, so there is no single benchmark. Many ecommerce stores land between 1% and 3%, while high-intent or lead-generation pages can run much higher. Rather than chasing an industry average, track your own rate over time and treat any tested improvement as the real win, since a small lift compounds across all of your traffic.
Q4What is revenue per visitor and why does it matter?
Revenue per visitor is total revenue divided by total visitors, blending conversion rate and average order value into one number. It matters because a page can have a lower conversion rate yet earn more per visit if its order value is higher, so revenue per visitor compares pages or campaigns more fairly than conversion rate alone and is the figure to optimise when traffic costs money.
Q5Does this calculator send my numbers anywhere?
No. Every calculation runs in your browser with client-side JavaScript, and nothing you type into the visitor, rate, revenue, or order-value fields is uploaded, logged, or stored. The tool keeps working offline once the page has loaded, which makes it safe to use with confidential commercial figures you would not want leaving your own machine.
