From February 6-9, ExCel London transforms into the epicenter of gaming and entertainment innovation, hosting not one but two influential conferences – ICE 2024 and iGB Affiliate London 2024. With a collective attendance surpassing 60,000, this powerhouse event promises a dynamic blend of networking, awards, and insights.
Table of Contents
Two Conferences, One Venue
At ExCel London, ICE welcomes over 45,000 visitors on the second floor, while iGB Affiliate London beckons more than 15,000 visitors on the first floor. The latter is a nexus connecting gaming and entertainment affiliates with operator affiliate programs and tech vendors.
With 6,500+ gaming and entertainment affiliates, 150+ affiliate network programs, and 200+ exhibitors, it’s a vibrant ecosystem fostering networking, thought leadership, and business growth.
Lectures, Insights, and Future-Focused Learning

Beyond the expo, iGB Affiliate London unfolds a spectrum of lectures on technical SEO, AI-led strategies, market development, business scaling, and more. This knowledge exchange equips these affiliates with the tools to navigate regulations, drive new revenue, and propel their online businesses into 2024 and beyond.
The Grand Night: iGB Affiliate Awards
On February 8, following the second day of iGB Affiliate London, the 2024 iGB Affiliate Awards take center stage. A futuristic fantasy unfolds as cyberpunk meets fairytale, celebrating the innovations and achievements of the gaming and entertainment affiliate community. This dazzling night promises to be the best edition yet, inviting high-quality submissions that showcase the industry’s incredible work.
Our Journey at iGB London: Impressions and Connections
Quality Networking and Brand Presence

With over 61,000 attendees and counting, iGB London, though smaller than its Amsterdam counterpart, boasts larger brands and quality leads. As proud participants, our team navigates through meetings, both scheduled and impromptu, engaging with potential and current clients.
The interest in our diverse portfolio, especially the added links to our products and services, reflects the dynamic landscape of gaming and entertainment.
Organization Excellence and Open for Business
Amidst the bustling expo, the organizational prowess shines, providing a seamless experience. Openness for business permeates the atmosphere, enhancing the collaborative spirit of the event. Personal meetings, company interactions, and corridor encounters contribute to a rich networking tapestry.

Charting the Course Ahead
iGB Affiliate London 2024 emerges not just as a conference but as a pulsating force shaping the future of gaming and entertainment. With networking, awards, and insights converging, it’s a dynamic platform propelling the gaming and entertainment affiliate community into a realm of limitless possibilities.
As the event unfolds, it becomes evident – the journey from ExCel London extends far beyond the conference dates, charting a course for innovation, collaboration, and success in the vast gaming and entertainment galaxy.
Image credits: Personal archive


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